SHOP NEW ARRIVALS!
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Self Love Femme
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Nutrition Facts
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Living Dancestor
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Cool Kids
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Self Love Masc
FEATURED COLLECTION
Shop New Arrivals!
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Nutrition Facts
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Living Dancestor
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Self Love Femme
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Self Love Masc
COOL KIDS GO THERAPY
Apparel is a lifestyle brand that shows the joy andduality of people like you putting their mental health first.
COLLABORATIONS ON PURPOSE
SHOP ALL
DON'T TAKE OUR WORD FOR IT. TAKE THEIRS.
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★★★★★
This shirt has quickly become one of my favorites. The message is empowering, and the fit is nice.
Amanda W.
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★★★★★
I get mad compliments every time I wear my hoodie. That's not why I wear it and I'm glad the message hits with others too.
Darren L.
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★★★★★
I feel like a little boost of confidence when I wear my shirt outside and at home. I like that.
Camila M.